PCAW: 2008 Support Materials |
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Programs and Events |
The information in the Prostate Cancer Awareness Week (PCAW) Media Kit can be submitted to your local TV stations, radio, newspapers and other organizations that publicize events to its employees, members and/or the general public. The PCAW resources are available to registered screening sites free of charge and may be modified to include local information as long as it is used in conjunction with PCAW. In order to use the video files that are part of these materials, you must have Quicktime(tm) 6.0 or greater and Adobe Acrobat 4.0 or greater. Quicktime is available from Apple, and Acrobat is available from Adobe. Items Included in the PCAW 2008 Media KitPrint MaterialsPosters are included for display in your screening site or health center. In addition to the posters sent to you with the Media Kit you can print additional copies as needed. The layouts can also be used as print ads in local newspapers, newsletters or flyers.
These samples can be submitted to health care centers, retirement communities, religious organizations, civic groups or any other association/group that may already publish a newsletter. This article can be updated with your site's information and dropped-in to their existing format to inform men about your upcoming screening event. Press ReleasesThe enclosed press releases can be submitted to your local newspapers and TV stations. For the newspapers, submit the release to the health care editor or reporter. If you do not know who that is, you can submit the release to the paper's executive editor. For TV stations, submit the release to the news assignment editor or health care reporter. This is also a good piece to post on your Web site. Web Cast Videos and Video PSAThese prostate cancer web cast video clips provided on the Media Kit CD Rom that can be viewed on your computer using Quicktime Player or Windows Media Player.
For your reference, the PCAW Screening Guide and Longitudinal Research Guides and Appendix items are available. This allows you to use any of the forms, sample letters, sample protocol, etc. and be able to make necessary changes. Several recently published articles that have come from the PCAW data collected from sites like yours are also included.
The following are links to websites dealing with Prostate Cancer. Prostate Cancer Information
Support Group Information
Internet List serves Prostate Cancer Organizations
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